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In the previous century, photography was the dominant role. The slogan of the season was “a photograph worth a thousand words” and not unfairly. Paraphrasing it, today we would say “and a video is worth thousands of photos …” But why are the videos better than the photos? No, of course, because they have billions of words …!
There are many reasons that Video is better. An example in the business world of a video shows statistically greater connectivity to the public. A video has more human connection side. A peculiar look, a grimace, a nod, are much more compatible with the people they are watching. They have a greater emotional load. They touch the audience
Also the video has the advantage of motion. It has shooting angles that are more impressive and narration becomes more interesting. Adding the graphics, 2 or 3 dimensions then changes the narrative sensation.
With Video you can have a whole story in just a minute. It’s good to know the film language well. The sequence of the shots, the filming grammar.
The video has a pivotal word that supports the image and sometimes edits it. It also has music that emotionally supports the image. Imagine a thriller without the right music …!
1. Keep it short
Studies have shown that the average video viewership drops off at around 60 seconds, so it’s best to keep yours as short as possible. The majority of viewers will sit through a 30-45 second video; but once you hit that one minute mark, their attention will wander and you’ll lose your audience with each passing second.
Additionally, if the viewer knows that the video is long, their attention will also drop off earlier. However, people who know that the video is short will stick with it and watch the whole thing. Even if the long and short versions have exactly the same content in the beginning, video engagement will be much higher with the short video.
2. Say your important in first 30 seconds
Since your video has to be short, you need to make your point quickly and at the very beginning. As mentioned above, video engagement decreases the longer your video runs; so if you don’t put your message within the first 30 seconds, you run the risk of your audience missing the goal of the video completely.
It may go against your instincts as far as narrative is concerned, but the only way to ensure that people hear what you have is to say it early on before their attention wanes.
3. Keep it specific and personal
You know what makes for an uninteresting video? Vague, impersonal content. You only have 60 seconds to get viewers hooked, so every second needs to be chock-full of details and specific information. Not only that, but your video has to resonate with the audience.
Good content is what increases video viewership, so make sure you say something relevant, interesting, and highly targeted. A good rule of thumb is to speak in a conversational tone and address your viewers using personal pronouns like “you” and “your”.
4. Pay attention to context
This is probably the one thing that most people forget when placing a video on their website. In order for your video optimization to succeed, you have to do more than just upload it to your site.
The visible thumbnail, the description, and the placement of the video on the page all contribute to its context; and if you aren’t paying attention to that, then all your video optimization efforts up to this point are wasted. Carefully consider the context surrounding your video so as to guarantee that your visitors will see it, be interested in it, and click “Play.”
5. Upload your first video today
As a conclusion, we would say that online video is the key to success.
Create and launch an online video today, make sure to keep it short and personal, get to the point quickly, and pay attention to context. Your viewership and engagement levels are sure to increase because of it.